First Place in One Year: Extreme Networks’ Asia Pacific Media Relations Program
project name

First Place in One Year: Extreme Networks’ Asia Pacific Media Relations Program

We made Extreme Networks’ Asia Pacific media relations program the “most successful” in garnering visibility for the company.

description
  • Client:

    Extreme Networks

  • Our Role:

    Media Relations Program

In just one year, we made Extreme Networks’ media relations program in Asia Pacific the “most successful” in garnering visibility for the company. This was based on Extreme Networks’ internal measurement of PR efforts and results globally. Prior to Trueworth’s involvement, the region scored the lowest in the same survey.

True Worth has been working with Extreme Networks since March 2013 as the lead agency for Asia Pacific, managing Australia and China, as well as Singapore.

We explore innovative ways to enhance Extreme Networks’ thought leadership and the best-in-class position in the market in the highly technical networking infrastructure industry.

True Worth consistently showcases Extreme Networks and its solutions in influential media outlets in the three markets by strategically reaching out to vertical-focused  media (such as shipping and logistics in Singapore, and education in Australia).

Trueworth also manages Extreme Networks’ analyst relations program in the region, establishing and sustaining fruitful relations with industry analysts including Forrester, Frost & Sullivan, Gartner and IDC.